Stride is a multi-shoe brand outlet, exclusively for men. The name Stride stands for epitomising confidence, energy and control over one’s surroundings.
While working as a graphic designer at I-AM, a London-based design studio in Mumbai, I worked in collaboration with a team of architects, retail designers and brand strategists to conceptualise the brand identity of Stride. Additionally, I created customised signage and environment graphics to develop the in-store brand experience.
My Role
Nomenclature
Brand Identity
Brand Guidelines
Environment Graphics
Retail Experience
The brand identity is contemporary, light-hearted and playful. It aims to portray the modern Indian man - progressive, with a bit of an attitude, and one who takes life as it comes​
the evolution of man paralleling the evolution of today’s confident Indian male.
​
The deep blue and brick red and grey contrast are elegant, sophisticated and clean. The colour palette works well for all age groups.
The suggested colour palette is gender-neutral and works well in various combinations.
Colour Palette​
Concept Exploration
Concept Renders and Environment Graphics
RED LINE PLAN
The red boxes specify the artwork name, the location on the plan and the elevation of the space. The material and size of the artwork are specified as well.
Final Views of the space
