Maionic is a med-tech solution provider based in Bombay. When we started the project, the founders knew they wanted to build a company focused on medical personnel.
However, they lacked a clear roadmap to bring their vision to life. Over several months, we collaborated to shape and refine their vision, resulting in the brand you see here.
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My role was that of a consultant, and some of my key tasks were
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Nomenclature
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Facilitating a Brand-Building Workshop
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Defining Brand Positioning and Vision
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Designing the Brand Identity
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Developing Brand Collaterals and Guidelines
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Creating the Website
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Providing strategic consulting on all collateral development
The brand identity is modern and friendly and suggests approachability and innovation
Brand Workshop
The project began with a three-day workshop conducted with the entire team to align goals and refine the founder's vision. The workshop was engaging and allowed the team to feel a part of the brand as well. The workshop was dynamic and engaging, fostering a sense of ownership and connection to the brand among team members. For me, it served as a platform on which we could strategically build the brand.
Here are some pages from the workshop, which was conducted on Miro.
Brand Guidelines
Brand Elements and Visual Language
![MocksMaionic [Recovered]-03.png](https://static.wixstatic.com/media/7e8919_38c3a56fe3084eb4a2f1633d37f90a18~mv2.png/v1/fill/w_437,h_246,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MocksMaionic%20%5BRecovered%5D-03.png)
Brand Collaterals
Social Media Posts
