Maionic is a med-tech solution provider based in Bombay. When we started the project, the founders knew they wanted to build a company focused on medical personnel.
However, they lacked a clear roadmap to bring their vision to life. Over several months, we collaborated to shape and refine their vision, resulting in the brand you see here.
My role was that of a consultant, and some of my key tasks were
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Nomenclature
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Facilitating a Brand-Building Workshop
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Defining Brand Positioning and Vision
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Designing the Brand Identity
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Developing Brand Collaterals and Guidelines
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Creating the Website
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Providing strategic consulting on all collateral development
The brand identity is modern and friendly and suggests approachability and innovation
Brand Workshop
The project began with a three-day workshop conducted with the entire team to align goals and refine the founder's vision. The workshop was engaging and allowed the team to feel a part of the brand as well. The workshop was dynamic and engaging, fostering a sense of ownership and connection to the brand among team members. For me, it served as a platform on which we could strategically build the brand.
Here are some pages from the workshop, which was conducted on Miro.
Brand Guidelines
Brand Elements and Visual Language
![MocksMaionic [Recovered]-03.png](https://static.wixstatic.com/media/7e8919_38c3a56fe3084eb4a2f1633d37f90a18~mv2.png/v1/fill/w_437,h_246,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MocksMaionic%20%5BRecovered%5D-03.png)
Brand Collaterals
Social Media Posts
